Legal notice and disclaimer

Responsible for the content:
AzetPR International Public Relations GmbH
Consulting / Editorial Services
Wrangelstrasse 111
20253 Hamburg
CEO: Andrea Zaszczynski
Register court: Amtsgericht Hamburg HRB 107537
VAT identification number: DE 264 450 416

Copyright and trademarks
The author endeavours to mind the copyrights of the graphics, sound documents, video sequences and texts used in all publications, to use graphics, sound documents, video sequences and texts created on their own or to deploy graphics, sound documents, video sequences and texts free of royalties.

All brand names and trademarks mentioned on the Internet presence and possibly protected by third parties are unrestrictedly subject to the provisions of the respective valid trademark law and the ownership rights of the respective registered owners. The mere mention of a trademark does not imply that it is not protected by the rights of third parties.

The copyright for published objects created by the author remains solely with the author of the pages. Any duplication or use of objects such as graphics, sound documents, video sequences and texts in other electronic or printed publications is not permitted without the author’s explicit agreement.

Legal validity of this disclaimer
This disclaimer is to be regarded as part of the Internet presence which referred to this page. In case parts or individual formulations of this text do not, no longer or not completely correspond to the prevailing legal situation, the remaining parts of this document remain unaffected in their content and validity.

Content of this Internet presence
The author (the company) does not accept any responsibility for the provided information to be up to date, to be correct, to be complete, and neither for its quality. Liability claims against the author relating to material or non-material damage caused by the use or non-use of the information provided, or by the use of incorrect or incomplete information, are excluded in principle, unless the author can be proven to have acted with intent or with gross negligence.

The whole presence is subject to change and non-binding. The author expressly reserves the right to change, supplement or delete parts of the pages or the entire presence, or to discontinue the publication temporarily or permanently, without special notice.

References and links
In the case of direct or indirect references to external Internet sites (‘links’) which are outside of the author’s area of responsibility, a liability obligation would only come into force in the event of the author being aware of the content and it being technically possible and reasonable for the author to prevent use in the event of illegal content.

The author therefore expressly declares that, at the time the links were created, the linked pages were free of illegal content. The author has no influence on the current and future design and content of the linked pages. Therefore, they hereby expressly distance themselves from all contents of all linked/connected pages that were changed after the links were set.

This statement applies to all links and references set within the author’s own Internet presence as well as to external entries in guest books, discussion forums and mailing lists set up by the author. For illegal, incorrect or incomplete contents and particularly for damages resulting from the use or non-use of such information, the provider of the page to which reference is made shall be solely liable, and not the one that merely refers to the respective publication via links.

Image sources:

Image source Slideshow Blog: 193974839 / Lisa S.

Image source Slideshow Social Media:

Image source Slideshow Social Media Details Header:

Image source Slideshow Weltneuheiten:
ThyssenKrupp Rasselstein GmbH

Image source Slideshow Social Selling:

Image sources Pharma-PR Case Study:
Verpackungs-Rundschau Nr. 2 / 2015,

Image sources Pharma-PR Case Study:

Image source International Public Relations / PR-Redaktion und Platzierung:
Pure Health Magazine 1/2013, via communications p. 28-29,

Image sources Maschinenbau-PR Case Study FLTR:
Lebensmitteltechnik, Ausgabe 12/2013,; Sweets Processing, Ausgabe 1-2/2014,; Business+Logistic, Ausgabe 9/2014,

Verpackungs-Rundschau, Ausgabe 1/2016,

Image source Industries – Building and housing:

Image source Ratgeber Recht Case Study FLTR:,, www,

Image sources Ratgeber Gesundheit Case Study FLTR:,,,,, Achimer Kreisblatt, Neue Post, Das Neue Blatt

Image sources Buch PR Case Study FLTR:
Diva, Ausgabe März 2015; Myself, Ausgabe April 2015; Perle, Ausgabe Mai 2015 

Image source Workshops Case Study:
packaging journal (Ausgabe 04/15),

Image source Industries Sustainability: / misterfullframe

Image source Industries Pharma: / Aaltair Mircea BEZERGHEANU

Image source Services International Public Relations: / Mattz90

Image source Services International Public Relations Distribution of PR measures in the marketing mix:

Image Source Services International Public Relations Header:

Image Source Services International Public Relations International PR Header:
Shutterstock.com_ESB Professional

Image Source Services International Public Relations Communicating ideas that induce buying decisions Header:
Shutterstock.com_ESB Professional

Image Source Services International Public Relations Crisis-PR Header:

Image Source Services Messe-PR:
AzetPR International Public Relations

Image Source Services Online-Marketing Header:

Image Source Services Professional videos:
Shutterstock.com_Jiri Hera

Image Source Services Corporate Publishing Intranet Header:

Image Source Services Social Media Header:

Image Source Services Events Workshops Header:
Shutterstock.com_donatas 1205

Image Source Contact Header: / BrAt82

Image Source Newsroom Header: / BrAt82

Image Source References Header: / Robert Kneschke

Image Source Industries Header: / Phiseksit

Image Source Services Header: / Jaromir Chalabala

Image Source Industries Ratgeber Gesundheit: / Dmitry Kalinovsky

Image Source Industries Ratgeber Recht: / Everett Collection

Image Source Industries Buch: /Dean Drobot

Image Source Podcasts: Audioinhalte im B2B-Bereich: Shutterstock.com_SFIO CRACHO
Image Source Qualifizierte Leadgenerierung mit geschicktem Content-Marketing: Shutterstock.com_Visual Generan
Image Source Erfolgreiche Kundenkommunikation im B2B: Unsplash.com_Chris Liverani
Image Source The Future Code 2020: Unsplash.com_fabio
Image Source Social-Media-Clips schaffen Aufmerksamkeit: Unsplash.com_Daria Nepriakhina
Image Source SEO und UX: Unsplash.com_Alex Ware
Image Source Instagram Mehr als bunte Bilder: Unsplash.com_Alex Holyoake
Image Source Wie sich Contentmarketing strategisch planen lässt: Unsplash.com_Elena Koycheva
Image Source Warum Case Studies das beste B2B-Content-Format sind: Unsplash.com_Science in HD
Image Source Social-Media-Marketing im B2B-Bereich: Unsplash.com_Merakist
Image Source BERT. Was das Google-Update für Ihren Content bedeutet:
Image Source Kritik im Netz: Wie Sie mit negativen Kommentaren umgehen: Unsplash.com_Alyssa Kibiloski
Image Source Wie der Content-Manager die Unternehmenswebsite sichtbar macht:
Image Source Klein und fein: Microsites lohnen im B2B-Marketing: Unsplash.com_Halacious
Image Source Wie funktioniert der Google-Algorithmus?: Unsplash.com_Reza Rostampisheh
Image Source Warum sollten Sie Design Thinking anwenden?: Unsplash.com_Diego PH
Image Source Summer Class 2019: Mit den richtigen Kniffen in PR und Content-Marketing durchstarten: Unsplash.com_Olia Gozha
Image Source SEO: Wie Sie ein optimales Google-Ranking erreichen: Shutterstock.com_eamesBot
Image Source SEO – Tipps und Trends: Shutterstock.com_optimarc
Image Source Was ist eine Pillar Page: Shutterstock.com_zaozaa19
Image Source Ranking verbessern: SEO für Word Press Blogs: Unsplash.com_Sylwia Bartyzel 442
Image Source Ratgeberthemen “on TV”: Konzeption einer Fernsehserie: AzetPR
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Image Source Wie Sie Ihre B2B-Webseite für den Vertrieb nutzen: Shutterstock.com_Sammby
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Image Source Wie Sie erfolgreich einen Corporate Blog betreiben: Unsplash.com_Helloquence
Image Source Ernten und sähen: Gelungene Earned Media: Shutterstock.com_SFIO CRACHO
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Image Source Lead-Generierung und Content-Marketing: Das A und O: Unsplash.com_Fab Lentz
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Image Source Texte für B2B-Websites optimieren: Shutterstock.com_Syda Productions
Image Source Wie Crowdmedia User dazu bringt, sich für ihren Newsletter anzumelden: Unsplash.com_Carlos Muza
Image Source Pressemitteilung ist Top 2 der Recherchequellen: Shutterstock.com_GaudiLab
Image Source Volle Kontrolle – Owned Media im Kommunikationsmix: Unslash.com_Ian Schneider
Image Source Lokal, sozial, nachhaltig: Die leckeren Säfte von „Das Geld hängt an den Bäumen“: Shutterstock.com_Ivan Galashchuk
Image Source Native Advertising – Lichtblick im schrumpfenden Anzeigenmarkt?: Unsplash.com_Austin Chan
Image Source Twitter – Zwitschern in Echtzeit: Shutterstock.com_eelnosiva
Image Source Pitch Perfect – worauf es beim Journalistenkontakt ankommt: Unsplash.com_G Crescoli
Image Source Instagram im #B2B-Bereich: Shutterstock.com_Zaur Rahimov
Image Source Konichi-WOW – AzetPR im Land der aufgehenden Sonne: AzetPR
Image Source Herausforderung: Medienarbeit in China: Shutterstock.com_ESB Professional
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Image Source PR-Instrument Anwenderberichte: AzetPR
Image Source Paywalls im Online-Journalismus: Shutterstock.com_Georgejmclittle
Image Source Buzzfeed: Investigativer Watchdog mit Cat Content: Shutterstock.com_Alena Ozerova
Image Source Stillgestanden! AzetPR beim Digital PR Bootcamp von My Newsdesk: AzetPR
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Image Source Der Preis von Fake Likes: Shutterstock.com_vesna cvorovic
Image Source Dunkle Macht der Algorithmen?: Shutterstock.com_mindscanner
Image Source Kommunikation in der Krise: Shutterstock.com_andrey_l
Image Source Herausforderungen in der internationalen PR: Shutterstock.com_Ilike
Image Source Zielgruppe Google: PR und SEO: Shutterstock.com_ESB Professional
Image Source Das Hintergrundgespräch für eine starke Zusammenarbeit: Shutterstock.com_SpeedKingzs
Image Source Okuma-Success-Story: AzetPR bei Bison in Polen: AzetPR
Image Source Vom Tod des Contents?: