Current Case Studies

Current Case Studies

Authentic, personal, well-informed: social selling

Authentic, personal, well-informed: social selling

Whether it is Facebook, Twitter or LinkedIn – social media have by now got a crucial part in every serious marketing and sales strategy. This is also where ‘social selling’ comes into play. With social selling, decision makers from your company use deliberately selected social media platforms to...

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B2B customer communication

B2B customer communication

We offer proficient PR and content marketing solutions, online as well as offline, from initial planning and professional implementation to evaluation and preparation of the next campaign. Whether in print, on websites, corporate blogs or social media – we use our comprehensive competencies in...

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Online-marketing via Owned Content

Online-marketing via Owned Content

The term „owned media“ describes all media channels wholly owned by a company. These channels are either administrated by the corporate communications division or by an external agency. Owned media can encompass digital channels like corporate blogs, e-papers as well as traditional corporate...

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Social Media: Content is King

Social Media: Content is King

Communication on social media is important – and time-consuming. To take the edge off, AzetPR communicates your messages on the social web. On behalf of our clients, we establish and maintain an active dialogue with their target audience while striking the right tone and upholding the...

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Placing global innovations in the specialist media of 180 countries

Placing global innovations in the specialist media of 180 countries

Creating prominence through a presence in the international specialist press The challenge to a press spokesperson is to actively influence demand for current and future company services, often on an international basis. It is no longer enough to define unique selling points in product policy....

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AzetPR – Big in Japan

AzetPR – Big in Japan

FFor our clients we go the extra mile – or in this instance, more than 5000 miles. That is the distance we recently travelled to the land of the rising sun for our client Okuma. In addition to a wide range of cultural impressions, our two-man team, consisting of a PR-editor and a press...

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Case Study: A Trip to the Smart Factory

Case Study: A Trip to the Smart Factory

“Industry 4.0”: What was once an ambitious vision of the future has now definitely become a reality. This is what our team found at Sandvik Coromant’s production plant in Sweden. In cooperation with our client Okuma Europe the leading manufacturer of tools and tooling solutions has created an...

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Operation #Hashtag

Operation #Hashtag

With 319 million global users, among them many media representatives, companies and decision-makers from various industries, Twitter is no novelty, but an essential communications tool. 140 characters get to the heart of current issues, while additional links provide an effective way to delve...

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Replicating the sun’s fusion energy

Replicating the sun’s fusion energy

The ITER project builds on helium compressors by Sauer Compressors. A spectacular vision is gradually becoming reality in Cadarache in the south of France. Modelled on the sun, the ITER (International Thermonuclear Experimental Reactor) fusion system uses nuclear fusion to generate energy in order...

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Safely packed with Ratioform – Package around the world

Safely packed with Ratioform – Package around the world

What do packages have to withstand when they are sent from Munich via New York, Sydney, Singapore and Johannesburg? And what happens to their contents? Together with our clients Ratioform we carried out a crash test and sent three packages with delicate freight all around the globe. The reason for...

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BISON-Group meets future challenges head-on

BISON-Group meets future challenges head-on

Okuma Europe shipped a total of 40 new machine tools to the Polish BISON-Group, the industry-leading manufacturer of chuck-tools. To combat the lack of qualified personnel in the economically weak area surrounding the town of Bialystok in Poland, an in-house training facility – the BISON academy –...

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