Innovative energy concept – IT heats building
We were commissioned by our client EHA Energie-Handels-Gesellschaft to produce a specialist article on a modern heat pump installation in the Hamburg company headquarters of Vattenfall Europe. EHA has developed a concept for using the waste heat from the IT server rooms to heat the high-rise of almost 50,000 sqm floor area. The tailor-made energy solution reduces costs and protects the environment. We wanted to portray this competence and described the innovative application in a specialist article.
We started with journalistic research and collected all kinds of information about the energy concept. This included conducting interviews with the responsible project heads from EHA and Vattenfall. We also obtained expressive and high-definition pictorial material.
The next step produced an in-depth case study from the carefully collected information. In an entertaining reportage style we wrote a technically accomplished and yet easily understandable article. The accompanying photos additionally illustrated the energy concept.The next step produced an in-depth case study from the carefully collected information. In an entertaining reportage style we wrote a technically accomplished and yet easily understandable article. The accompanying photos additionally illustrated the energy concept.
The green light for publication was quickly obtained, and we placed the technical article several times in the specialist media of the EHA target groups as well as in the specialist press of the energy sector. The result was multi-page coverage in print and online.