Operation #Hashtag
With 319 million global users, among them many media representatives, companies and decision-makers from various industries, Twitter is no novelty, but an essential communications tool. 140 characters get to the heart of current issues, while additional links provide an effective way to delve deeper into any given subject. For interpack 2017, AzetPR identified Twitter as the ideal tool to keep the target group up to speed with the latest developments.
2865 companies exhibited at interpack 2017. Professionals from 168 countries visited Düsseldorf to see and discuss the latest packaging technologies or to purchase new equipment.
In a nutshell: Users searching for “#interpack17” on Twitter inevitably came across companies represented by AzetPR. The target group was reached directly and our clients remained a part of the conversation.
AzetPR’s tweets were also retweeted by the fair’s social media team and published on the interpack website. Our clients’ visibility was significantly increased and the target group effectively approached through various channels.