Placing global innovations in the specialist media of 180 countries
Creating prominence through a presence in the international specialist press
The challenge to a press spokesperson is to actively influence demand for current and future company services, often on an international basis. It is no longer enough to define unique selling points in product policy. Rather, they must be brought into harmony with the needs of potential clients. Precisely in ‘complex’ industries such as mechanical engineering, packaging and high tech, products are often already available for which there is as yet no requirement in the target groups. The task of a PR agency is now to awaken needs and offer solutions.