Successful B2B strategy: PR for trade fairs
Trade fairs are crucial for experts from diverse parts of the industry. They are seen as platforms for the innovations and trends of specific sectors and provide an opportunity for B2B peers to exchange ideas. Participating at Hannover Messe ComVac, ELGi Equipments – one of the top players of the global air compressor market – targeted at becoming even more visible in Europe. AzetPR took on the challenge to set the Indian compressor manufacturer apart from a remarkable number of competitors. As part of an elaborate trade-fair PR concept, a press conference constituted the ideal solution for the agency.
Ahead of the event, AzetPR pulled strings with its long-standing contacts to journalists. This gave the customer ELGi the chance to assert itself with a product launch in front of a multitude of international press representatives on ComVac.
Brink media coverage in the trade-fair newspaper and in journals bore AzetPR out in its strategy. The event moreover thrived due to fastidious organisation – from handing out the substantial press kits to coordinating different people in charge.
With the press conference, AzetPR gave its customer a stage to protrude and to make a name for itself, not only among the international press. ELGi took the opportunity to further generating B2B leads, making new contacts and attracting customers.