Press Release for new strategic partnership
Kezzler and Laetus announce new strategic partnership
Oslo, Norway & Alsbach-Hähnlein, Germany, January 29, 2021. Kezzler, the world leading cloud-based traceability platform, and Laetus, a leader in inline quality control and track & trace systems, today announced the signing of a new partnership agreement.
The partnership enables both parties to jointly offer an end-to-end solution for product serialization and traceability across the whole supply chain, from manufacturing to the end consumer experience. With a combined 65 years of expertise, Kezzler and Laetus are able to deliver a seamless solution with one service level agreement and one support organization with a global reach.
Prior to the agreement, both companies designed, tested and implemented an integration layer between Laetus’ unified platform (UP) for track & trace applications and Kezzler’s cloud-based enterprise platform for product digitization and traceability. The proven integration, based upon standard GS1 EPCIS messages, enables the partnership to provide a holistic solution to manufacturers in non-pharma industries. Under the agreement, the Kezzler platform will provide solutions covering L4 and L5 track & trace requirements while Laetus will focus on hardware and software for inline quality control systems and L1-L3 track & trace systems.
This unique industrial solution, based on proven technologies and decades of customer experience, offers brands secure end-to-end visibility of their global supply chains. In addition, improved product traceability delivers increased brand protection against threats such as counterfeit goods, while enhanced consumer engagement experiences build consumer trust and loyalty.
Dr. Sebastian Krämer, Managing Director Laetus, sees clear advantages to brand owners from the new end-to-end solution, “At Laetus we are delighted to partner with an innovation leader in cloud-based traceability solutions, allowing us to provide our customers with comprehensive end-to-end packages. Together, we can now provide a unique approach to brand owners to support their customer engagement strategy and protect their brand.”
Kezzler CEO, Christine C. Akselsen is exited to offer customers the proven integration through the partnership agreement, “Kezzler is very proud to announce the partnership and integration with Laetus. We have previous experience of working together with Laetus on projects and have always valued their solution driven approach and professionalism. It is a natural step for both parties to formalize the relationship through the partnership agreement.
Laetus has a test line running in their facility in Germany for the exchange of data between the two systems, ensuring that there is tried and tested integration between production and the cloud environment.”
This new partnership opens up new advantageous opportunities for both partners to support their customers in successfully mastering not only the challenges of product traceability, but also the data handling throughout the entire supply chain.
Laetus is a world-leading provider of powerful hardware and software for Vision Inspection and Track & Trace. Laetus solutions enable the highest level of product quality and efficient packaging processes in sectors such as pharmaceuticals, medical technology, cosmetics, food and Fast Moving Consumer Goods (FMCG). Laetus’ modules and complete systems can be seamlessly integrated into existing or new systems.
Kezzler makes every single product unique, traceable and interactive. For over 19 years unique digital Kezzler identities have helped solve real-world problems in a sustainable way in multiple markets and sectors. Kezzler provides a cloud-based traceability platform that brings value to brand owners by securing supply chains and elevating the consumer experience.
4719 Characters, including blank spaces.