Public relations as a part of the marketing mix, analysis of (potential) customers, market segmentation criteria, definition and analysis of target markets, competition analysis, sector analysis, definition of PR objectives, PR action plan, active information policy, database-supported PR.
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International database with around 17,000 press contacts, correspondents in Asia, WeltreporterNetzwerk, development of wordings and network of translators/native speakers. We speak Chinese, English, French, Spanish, Russian, Indonesian and Swedish.
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Professional information management, awakening needs and offering solutions, communicating ideas and inducing buying decisions.
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Preparation of monthly press services, press releases, interviews, White Papers, specialist articles, user contributions/case studies, online contributions, social media posting.
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Placing of press releases and specialist articles by a native speaker in China.
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Monitoring news cycles, communicating with the most important business partners, making contact with editorial offices, issuing public statements.
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