Public relations as a part of the marketing mix, analysis of (potential) customers, market segmentation criteria, definition and analysis of target markets, competition analysis, sector analysis, definition of PR objectives, PR action plan, active information policy, database-supported PR.
As a PR agency we increase the turnover of our clients. We find new ways to draw attention to their products and services. For 40 years we have been advising leading SMEs and service providers – B-to-B and B-to-C.
Our clients benefit from professionalism and personal continuity. In the area of media relations we rely on a well-developed network of media and opinion leaders. With our database and over 20,000 contacts worldwide we can target candidates for topic-specific PR campaigns. We offer the greatest possible transparency. We regularly supply contact logs which can be used for joint work between marketing, sales and PR. We develop individual models for success monitoring.
We can offer you support in the following areas:
International database with around 17,000 press contacts, correspondents in Asia, WeltreporterNetzwerk, development of wordings and network of translators/native speakers. We speak Chinese, English, French, Spanish, Russian, Indonesian and Swedish.
Professional information management, awakening needs and offering solutions, communicating ideas and inducing buying decisions.
Preparation of monthly press services, press releases, interviews, White Papers, specialist articles, user contributions/case studies, online contributions, social media posting.
Placing of press releases and specialist articles by a native speaker in China.
Monitoring news cycles, communicating with the most important business partners, making contact with editorial offices, issuing public statements.