Only those who are visible can be successful. In a direct dialogue with their target group, brands can create reach on the Internet.
Efficient online marketing needs a strategy to determine the criteria for choosing in-depth researched content. For successful ways of communication, we developed the AzetPR Leadership Model for fruitful customer communication.
Our ‘storytelling’ is based on the following approach: Those who claim market leadership for themselves should also pursue market dominance in the field of corporate communications. We turn our customers in their target markets into:
- Channel leaders
- Solving leaders
- Technology leaders
- Personality leaders
Online marketing always needs profound content that is geared to the interests of potential customers. The aim is to meet the target group’s needs with the content produced in online marketing. See also: Content Marketing
In line with our Leadership Model, we offer content on solutions, technologies and company personalities. We adapt each of these stories, white papers and case studies for different formats and prepare them to be published in multiple analogue and digital channels. By using the content multiple times in different countries and in various channels like social media, the complex production of the texts is used in the most efficient way. This includes for instance contend that has been researched on-site.